Your Guide, From First Call to
Final Print.
A full-service visitors guide publishing partner for CVBs and destination organizations nationwide.
Everything Your Guide Needs
Under One Roof
For over 20 years, Lure Creative Design has produced official visitors guides for destinations across the country. We manage ad sales, content development, design, printing, and digital distribution, so your team stays focused on what you do best.
Our Four-Phase Process
Most projects run 16–18 weeks from kickoff to delivery. Here's what to expect at every stage.
Planning, Ad Sales & Content Development
- Kick-off meeting to align on project goals, content direction, and branding guidelines
- Collection of assets including existing content, photos, logos, and marketing materials
- Content development including interviews, research, and writing
- Creation of advertising materials and launch of ad sales campaign
Advertising Sales & Client Approvals
- Continued outreach to advertisers using Lure Creative's CRM for contract management and artwork collection
- Ad sales reporting and revenue tracking
- Cover designs and layout concepts presented for review (up to 3 rounds of revisions)
- Final approval of editorial content and advertisements
Final Design & Production
- Final design adjustments and layout refinements
- Proofing process including three rounds of client revisions
- Preparation of files for print and digital distribution
Digital & Print Distribution
- Printing and production of guides
- Delivery of printed guides to designated distribution points
Ongoing Support & Performance Tracking
Once your guide is in market, our work continues. We provide quarterly reporting on digital guide engagement and ad performance, so you always know what's working.
Featured Work
A sample of the visitors guides we've produced for destinations across the country.
Ready to talk about your next guide?
We'd love to learn about your destination and walk you through what a partnership looks like.
Schedule a Discovery Call